Truffle Originals
Truffle Originals is a Thai clothing brand that blends urban outdoor fashion with Japanese-inspired designs and sewing techniques. The brand offers a range of easy-to-wear items, including jeans, cargo pants, jackets, and t-shirts, all characterized by their minimalist yet stylish aesthetic
We designed with a keen eye for material harmony, the boutique space seamlessly blends Japanese-inspired simplicity aesthetics, resulting in an inviting and effortlessly modern retail environment.
In this quietly refined clothing retail interior, minimalism is not just a visual aesthetic but a material philosophy. The space embraces an ethos of calm and craftsmanship, featuring a palette of natural textures and a deliberate interplay between raw materials and sleek surfaces. One of the central conceptual anchors of the design is the circular crafted brick counter, an understated yet tactile focal point that immediately conveys a sense of artisanal presence. Its clean lines and subtle grout grid echo the quiet precision seen throughout the interior.
A balanced interplay of natural wood tones, brushed stainless steel, and soft neutral hues. Oak surfaces and custom-built joinery add warmth and depth, while industrial steel accents introduce a contemporary edge. Floating shelves and clean-lined display units create a sense of openness, allowing each curated item to be appreciated individually.
The layout is airy and open, grounded in a muted color scheme that allows both product and space to breathe. Walls and floors are rendered in soft off-whites and warm grays, accentuating natural light that filters gently through wide windows. Warm wood tones—used across shelving, partition structures, and custom displays—add an inviting depth, while integrated LED lighting enhances product presentation with a modern sensibility. Soft, diffused lighting complements the space, with spherical paper pendant lamps lending a subtle nod to Japanese influences. Linear track lighting highlights the merchandise without overwhelming the senses, ensuring a gallery-like experience for shoppers. The thoughtful placement of furniture and fixtures enhances the spatial rhythm, making movement through the store feel natural and fluid.
Clothing hangs from ceiling-mounted rails, creating a floating effect that draws the eye and promotes fluid movement through the store. Accessories and footwear are displayed with museum-like care, often resting on stainless steel insets or minimalist platforms that elevate the everyday into the sculptural.
